Privacy Policy

Who We Are

CiteZap (citezap.outshade.com) is an SEO tool with free and paid plans, run by Outshade Business Solutions ("Outshade", "we"). For anything about your data, email revanth@outshade.com. That address is also our grievance contact under India's Digital Personal Data Protection Act, 2023.

What We Collect

• What you ask us to analyse: the website address or business description you enter, and the public pages we fetch from that website to build the report.
• Forms: when you ask for a PDF, a call or help with fixes, we store your name, email, and, if you give them, your phone number, company, website, message, and whether you agreed to receive tips and offers.
• Accounts: an account is needed to run a report. We store your name, email, phone number, company or website if you give it, and your password (only as a one-way hash). If you use Google sign-in, your Google account ID. If you connect Google Search Console, an access token and the search data you choose to view.
• Plan requests and purchases: when you request a plan, your name, email, phone number, company, website, GSTIN and message, and the plan and billing period you chose. When you pay, the amounts and GST, how you paid, the transaction or reference number, and the invoice number. We never see or store card details; for UPI and bank transfers we keep only the reference number your bank shows.
• Technical data: your IP address, to apply the free daily limits and stop abuse; where you first came from (for example "Google search"), kept in a small first-party cookie; and a sign-in cookie if you have an account.
• Visit statistics: page views counted by Vercel Web Analytics, which doesn't use cookies or identify you.

Why We Use It

• To create your report, page packs, PDFs and the other results you ask for.
• To reply to your request and, if you ask, help you with your website. Outshade's team sees the details you send through the forms.
• To run your plan: reply to your plan request with payment details, confirm payments, issue GST invoices, apply your plan's limits, handle cancellations and refunds, and keep the accounting records the law requires.
• To keep the service free and working: daily limits, the "I'm human" check, blocking abuse, and fixing errors.
• To send you SEO tips and offers, only if you ticked the box. You can unsubscribe at any time.

We don't sell your data, and we don't use it to show you ads.

Who Processes It For Us

• Vercel hosts the site (servers in Singapore) and counts visits.
• Neon stores the database.
• Google runs the AI models (Gemma and Gemini) that read the pages and descriptions you submit and write the suggestions. It also provides Google sign-in and Search Console if you use them.
• Cloudflare runs the "I'm human" check (Turnstile) and our domain's DNS.
• Microsoft 365 handles Outshade's email when we reply to you, and Brevo sends CiteZap's emails (lead alerts, password resets, receipts).
• Our payment provider (such as Razorpay) processes payment-link payments. It collects your card, UPI or bank details directly under its own privacy policy and tells us only whether the payment succeeded, with its transaction ID. UPI and bank transfers you send us directly are handled by your bank and ours.

Some of these providers store or process data outside India. We use them under their standard data protection terms.

Who Can See Your Report

Anyone you share a report's link with can open it, so treat the link like a document you send. Outshade's team can see reports to run and improve the service. A report link is hard to guess, but if you need a report removed, email us.

How Long We Keep It

• Reports and form requests: until they're no longer needed for the purpose above, or until you ask us to delete them.
• Accounts: until you ask us to close the account.
• Payment and invoice records: for as long as Indian tax and accounting law requires (currently at least six years), even if you close your account.
• IP addresses used for daily limits: in daily counters.
• Anything moved to the bin in our admin area is deleted automatically after a set number of days.

Your Choices And Rights

You can ask to see the personal data we hold about you, correct it, delete it, or withdraw consent to marketing. Email revanth@outshade.com from the address you used, and we'll reply within 30 days. If you're not satisfied with our answer, you can complain to the Data Protection Board of India.

Cookies

We use two first-party cookies: one keeps you signed in, and one remembers where you first came from so we know which channels bring visitors. There are no advertising or cross-site tracking cookies. The "I'm human" check is run by Cloudflare and may set its own cookie to work.

Children

CiteZap is meant for businesses and isn't aimed at anyone under 18.

Changes

If we change this policy, we'll update the date at the top of this page. See also our terms of use and refund and cancellation policy.